Established in 2022,
SOMETHING MAGIC is a development centre for exploring immersive XR performances.Our mission is to empower narratives from underrepresented storytellers. Our focus is connecting new voices to a new medium-nurturing and exploring digital works by diverse artists.
SOMETHING MAGIC creates participatory storytelling experiences, drawing upon the cultural traditions of live performance, breathing life into virtual, augmented, and mixed reality.
Magic Labs is now underway with the development of exciting new works by 6 underrepresented XR creators with backgrounds in live performance and interdisciplinary arts.
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MAGIC LABS
Creation labs for underrepresented storytellers
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ORATORY
In-studio productions
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LIGHTHOUSE
Community Based Action Research