Magic Labs is a development program for diverse storytellers to explore new work (Prioritizing Queer/Trans, BIPOC, and Neurodivergent Artists). Magic Labs is an inclusive creation space where the convergence of media forms meets the divergence of underrepresented narratives.

Each year, SOMETHING MAGIC selects a cohort of 6 to 8 storytellers from across artistic disciplines with an interest in exploring XR as a stage for their next production. For six-months, these underrepresented artists will be given individualized tools and mentorship to explore their own XR project.

Our creation lab meets online as a unit bi-weekly, fostering a space of creative exchange, while participating artists also work through individualized action plans with our dramaturgical support and technical resources. All participating storytellers are matched with one-on-one mentorship from XR industry leaders.

While building a pitch document of their unique concept, as well as grants for further exploratory funding, participants will receive hands-on workshops from our network of industry partners introducing the artists to all the elements of an XR pipeline and giving them the tools to lead their projects from concept to realization.

The work of the MAGIC LABS culminates to an end of term virtual showcase, where industry professionals and audiences are invited to witness presentations of the projects developed that year - pitch documents, digital samples, and a Q&A with the storytellers from that year's cohort.